Whole Foods 5% Giving Day


Proceeds to benefit Light House Studio’s Transformation of Vinegar Hill Theatre

Charlottesville, VA – February 22, 2016, Light House Studio, an award-winning nonprofit filmmaking center for youth in central Virginia, has been selected by Whole Foods Market as the beneficiary of its quarterly 5% giving day.

On Wednesday, February 24, Light House Studio will receive five percent of the day’s sales at Whole Foods Market Charlottesville. Funds from the promotion will benefit Light House’s Vinegar Hill Theatre Campaign. In May of 2015 Light House purchased Vinegar Hill Theatre and took advantage of a unique opportunity to put down roots in a Charlottesville landmark. Light House is transforming the space to serve as a community youth media center. The renovated theatre will serve over 1,000 children each year. Vinegar Hill will once again screen independent films: those created by our community’s children, those made in collaboration with our more than 50 community partners, and those crafted by independent filmmakers and requested by our community.

Two Virginia foundations are offering matching funds that will double the funds provided by Whole Foods Market. The Perry Foundation is providing a matching grant of $250K towards the transformation and expansion of the facilities and the Mary Morton Parsons Foundation is awarding a $50K matching grant. Gifts of up to $300K received by April 15, 2016 will be doubled.

In conjunction with its 5% Day, Whole Foods Market Charlottesville is offering the public $500 in merchandise gift cards. Participants are invited to like Light House Studio’s Facebook page, like a contest promotion video, and like Whole Foods Market to be entered to win one $250 card. Participants can also visit the Light House table in-store on February 24th for a second chance to win a $250 gift card.

“We are honored that Whole Foods Market selected Light House as the recipient of their 5% Day,” said Deanna Gould, Executive Director of Light House Studio. “These funds will support our transformation of the beloved Vinegar Hill Theatre, which will in turn allow us enrich the lives of more students.”

Light House staff, board, and students will be in stores from 10:00am to 8:00pm to share information about our transformation of Vinegar Hill Theatre and accept contest entries. Shoppers who visit Whole Foods Market Charlottesville between 7:00am and 10:00pm on February 24 can know that five percent of sales will benefit Charlottesville’s youth.

About Light House Studio
Light House Studio was founded in 1999 by a group of Charlottesville, VA filmmakers, artists, and educators. Since the creation of the first “Video Diary,” Light House Studio has helped hundreds of youth create documentaries, dramas, and animated films. Student work has been broadcast on PBS, CNN, and IFC. Light House films have been shown in festivals all over the United States. Several of our students have received national awards for their films, including a Peabody Award, a Gold World Medal at the New York Festivals International Television and Film Awards, and a CINE Golden Eagle Award. Find out more about supporting Light House Studio’s Vinegar Hill Campaign.