Commercial Production

Dates:
Pre Production
Saturday, February 6th — 2pm – 4pm
Saturday, February 13th — 1:30pm – 5:30pm

Shoot Dates:
Saturday, February 20th — 10am – 4pm
Saturday, February 27th — 10am – 4pm

Edit Dates:
Thursday, March 3rd — 4pm – 7pm
Thursday, March 10th — 4pm – 7pm

Ages: High School only or by instructor approval
Level: Intermediate – Advanced
Tuition: $0
(Thanks to the Pymwymi Fund via the Charlottesville Area Community Foundation)

Description
Make a public service announcement commercial from scratch! This is Light House’s seventh year teaming up with a nonprofit to create a PSA. Light House students will read through applications and choose which nonprofit they would like to feature before pitching and storyboarding their concepts.

In the past, projects have always been creative and sometimes humorous in their approach, but this will not always be appropriate. Students will focus on a way to “hook” the viewer and draw them into the cause. Different video techniques and technology (e.g. animation, time-lapse, etc.) may also be used, depending on the project and concept. The 2012 PSA for UNICEF Tap was selected for the CineYouth Film Festival in Chicago.
*Note: this workshop counts towards Community Service hours.*


Made during Commercial Production in 2015

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